Issuer & Program Guides

Complete Guide to Scene+

Scene+ is one of Canada's broadest loyalty programs, spanning Cineplex, Sobeys, Home Hardware, and Scotiabank cards.

Updated July 20, 2026· 7 min read

How to earn Scene+

Any Scotiabank Scene+ credit card (Gold, Passport, Momentum Visa).
Sobeys, Safeway, IGA, FreshCo, Foodland, Chalo FreshCo groceries.
Home Hardware and select Home Building Centre locations.
Cineplex ticket purchases and concessions.

Redemption options

Grocery at Sobeys-family stores: 1,000 pts = $10 off.
Travel through Scene+ travel portal: 1 pt = 1¢.
Cineplex tickets: ~1,500 pts per general admission.
Gift cards and merchandise: usually poor value.

Common mistakes

Redeeming for merchandise instead of groceries or travel.
Not linking your Scotiabank account to your Scene+ profile.
Missing Sobeys bonus point offers loaded via the app.

Key takeaways

1 Scene+ point = 1¢ CAD on travel or grocery redemptions.
Sobeys/IGA/FreshCo groceries deliver the strongest per-point value.
Scotia Gold Amex earns 5x on groceries, dining, and entertainment.
Points can also redeem for Cineplex tickets, concessions, and Rec Room activities.

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